Thursday, December 8, 2011

Maska


"Elegant coats and suits", stated the first Maska price list. It was 1967 when the company specialized in production of coats and jackets was set up near Reggio Emilia. Less that 50 employees, a small collection and a total of 5,000 garments produced: these were Maska's figures in its first year of life. Now the company's employes have become 380 or even 1,200 if one considers the network of subcontractors.

Maska obtained its successes season after season; first through the cooperation with Walter Albini then with Gianni Lotti and in the early 80s with important designers such as Ferre', Gaultier and Moschino.

Alongside with Maska and the company's top collection for classic and elegant women, other trademarks were also developed both in the range of regular and larger sizes. The company now produces four lines: Maska (the company's first line, targeted to a medium-high, classical but modern women's apparel market); M.K. (geared to a young market with exquisite quality at considerable costs); La Cordee (a collection for classic and elegant women, which stresses the femininity of every woman); Blu Rebecca (a collection for women at reasonable costs).

The distribution of the Maska lines in Italy takes place through a network of 250 multi-brand shops and boutiques owned by the company. Maska is present with boutiques in Florence, Venice, Verona, Brescia, Bari and Milan. Its new openings will be London and Paris. Sales are significant in Europe and cover the U.S. and Far Eastern markets as well.

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