Lancetti

Pino Lancetti is one of the most prestigious creators of high fashion in Europe. His first big success came in 1963 with the military line which determined a radical change in the way women dressed. Famous throughout the world for his magnificent printed fabrics, often inspired by works of art, his creations have been worn by distinguished women who appreciate the luxury and fine quality of his clothes. Among the most memorable of his collections were the garments dedicated to Picasso presented at the French Academy at Villa Medici in 1986.

Pino Lancetti is the only designer who in recent years has brought the most famous models in the world to present his collections: from Naomi Campbell to Carla Bruni, from Yasmeet Gauri to Karen Mulder, from Kate Moss to Veronica Webb. For the moment this activity has been abandoned, considering the high cost and disorganizzation of the semi-annual collections.

After more than thirty years of success in high fashion Lancetti launched during the past year a program of complete revision of his strategy and operating structure, with an eye on more flexibility and competitiveness in the marketplace.

The first step was the complete reorganizzation of management with a more international thrust, followed by the entry of new elements in the planning office and the revision of the offices in Rome in Piazza di Spagna where all the activities of the company are now concentrated.

More than twenty licensing agreements have been concluded, and looking toward the future with a desire to modernise the Lancetti image several new labels have been created: "Miss Francesca" and "Lancetti & Company." A line of knitwear in cashmere for men and women was launched as well as the Lancetti dresses for brides. Lancetti has also turned his creative talents to creating mens shirts and ties, stockings, scarves, umbrellas, and promotional gifts for businesses.