Istante

Istante was born as the Autumn/Winter collection of 85/86. It is a pret a porter line for both men and women aimed at a medium-high target. Its customers are dynamic and young and in search of style and just like all other Versace collections it has a well defined image. Istante's style, distribution and production are conducted by the Versace Group. The prices of the Istante col- lection are some 30 percent less than the principal Gianni Versace collection.

The first collection in 1985/86 was Istante for women and one year later the collection for Men was launched. Since the beginning, the "total look" conceept is underlined, a look which goes from jackets to knitwear, from trousers to shirts, always reflecting the and different styles of the Versace Group.

Istante inaugurated a showroom in Milan in 1985. All its garments and accessories are sold throughout Italy, Europe, Japan and the United States. Istante Donna was studied for young women accustomed to stylish clothes. The shapes, lines and colors emphasize the concept of a garment which lasts in time. Exclusive fabrics and perfect manufacture.

Istante Uomo is a "total look" for men who feel active and dynamic; it falls into a category between classic and avantguard. It is new in the shapes, combinations and fabrics and is inspired by a sporty an practical elegance, currently enjoyed by contemporary man. The line was created to satisfy a social change; it is a collection of the man who wants to live a daily adventure but at the same time stay in tune with the times.

For both men and women, leather goods are produced by New Pel, shoes by Mario Giordano, belts and bags by Diver, and jewelry by Immagine.